Amanda Pratt, New York (Photography)

Amanda Pratt commissioned Neubau to develop her visual identity including online presence and print collaterals.For Amanda’s new identity we used ‘AP-Regular™’ — a customised version of NB-International™ Regular (print & web).Amanda Pratt is known and admired for the energetic, inspiring brand of whimsy she brings to photography. Raised in Vancouver and Rio de Janeiro, Amanda received a degree in Art History from UBC and worked as a stylist for film in New York before transitioning into fashion and make-up. Almost a decade later, countless clients have benefitted from her technical precision and creativity behind the lens. The exquisite travel collection We Are Smiling showcases her fun and ethereal sense of narrative. Currently Amanda lives in New York City, working increasingly on video projects for clients.

Website: Loeber/Gandl
Typeface: AP-Regular™ Pro (customized version of NB-International™ Pro)
Concept & Design: SG
Related: NB-International™ Pro