Amanda Pratt, New York (Photography)

Amanda Pratt, New York (Photography)

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Amanda Pratt commissioned Neubau to develop her visual identity including online presence and print collaterals.For Amanda’s new identity we used ‘AP-Regular™’ — a customised version of NB-International™ Regular (print & web).

Amanda Pratt is known and admired for the energetic, inspiring brand of whimsy she brings to photography.Raised in Vancouver and Rio de Janeiro, Amanda received a degree in Art History from UBC and worked as a stylist for film in New York before transitioning into fashion and make-up. Almost a decade later, countless clients have benefitted from her technical precision and creativity behind the lens. The exquisite travel collection We Are Smiling showcases her fun and ethereal sense of narrative. Currently Amanda lives in New York City, working increasingly on video projects for clients.

Website: Loeber/Gandl
Typeface: AP-Regular™ Pro (customized version of NB-International™ Pro)
Concept & Design: SG
Related: NB-International™ Pro


Year: 2014/07
Client: Amanda Pratt
amandapratt.com
c3c2b928954211.56ceed62deefb db166628954211.56ceebc21b8af AP_FashionPortfolioBook AP-Regular-Pro-TM AP_About_iPad_Port AP_LookBook_Cover c6487228954211.56ceea216be1b AP_M1 AP_M1 AP-Regular-Pro AP_Fashion_iPad_L AP-Regular-Pro-type AP-Regular-Pro-by_Neubau_Berlin AP-Journal_iPhone5 AP_Dior AP_H27