Back in 2004 another (Ex–)Austrian just became popular (again) for being elected as govenor of California — Ex–Mr. Universe/Ex–Terminator — Arnold Schwarzenegger. With the given headline ‘form is content’ and ‘Mr. Universe’ in mind the poster was an easy fix displaying a drawing of Schwarzenegger in his ‘best form’. The boldly shaped geometric typeface NB-Form™ which had to be developed over night as a special give-away for the magazine’s readers surprisingly ended up being used by form’s own design team for the editorial of the issue.
Orginal poster format: 916 × 296 mm
Client: form Magazine
Detroit Underground Records