Visual identity and special brand publication for Mohr Models. The Berlin showroom mannequin expert formerly known as ‘Atelier Mohr’ was originally founded in 1979. In 2002 Jan Wegener became the new owner and commissioned Neubau to design a new and contemporary visual identity.
In 2010 the company started designing and distributing their own showroom mannequins and consequently wanted to reposition itself on the market with a new name and new visual identity: Mohr Models – per form more.
The new corporate typeface MM-Grotesk™ is a customized version of Neubau’s NB-Grotesk™.
Box: 280 × 280 × 100 mm (housing three MM-Brochures, MM-Badges, MM-T-Shirt and a MM-Totebag)
Printing: Offset, 5c incl. spot varnish
Edition: 1000 pcs
Copywriter: Helmut Stummer