Mohr Models

Mohr Models

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Visual identity and special brand publication for Mohr Models. The Berlin showroom mannequin expert formerly known as ‘Atelier Mohr’ was originally founded in 1979. In 2002 Jan Wegener became the new owner and commissioned Neubau to design a new and contemporary visual identity.
In 2010 the company started designing and distributing their own showroom mannequins and consequently wanted to reposition itself on the market with a new name and new visual identity: Mohr Models – per form more.
The new corporate typeface MM-Grotesk™ is a customized version of Neubau’s NB-Grotesk™.

Box: 280 × 280 × 100 mm (housing three MM-Brochures, MM-Badges, MM-T-Shirt and a MM-Totebag)
Printing: Offset, 5c incl. spot varnish
Edition: 1000 pcs
Copywriter: Helmut Stummer
Typeface: MM-Grotesk™
Design: SG

Related:
Atelier Mohr


Year: 2011/07
Client: Mohr Models GmbH
MM_TEAM_CTLG MM_TBAG MM_BOX3DA MM_DSCN4892 MM_TM_DSCN6651 MMBOX_TB MM_TM_PERFORMMORE MM_COMP_DSCN6658 MM_BX_F MM_COMP_DSCN6659_W MMBOX_3XB MM_Company_B MM_COMP_DSCN6656_W MM_COMP_DSCN6663 MM_MU_B MM_COMP_DSCN6654 MM_Box_DSCN4209 MM_TM MM_Box_DSCN6681