Braun, Less But Bigger Series

Braun, Less But Bigger Series

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systems, 25 November — 31 December, 2013
Walter Knoll London showroom, 42 Charterhouse Square EC1M 6EA
An exhibition curated by das programm. Produced in association with Braun.
Poster Series by Neubau (Gandl/Ganz). Designed in Germany.

Neubau’s poster series concept for the systems exhibition at Walter Knoll in London is broken down into the following themes: Form, Typography, Colour

Displayed here is the series ‘Typography as System’:
Neubau’s “Less but bigger” Series (based on Rams “Less but better” quote) focuses on the typography (layer) of Braun items. The series starts off with an iconic list of Braun products from the legendary Dieter Rams era (1956–1994) and unfolds the systematic use of Akzidenz Grotesk in supersized format. The posters incorporate details from the following Braun products: T 1000, audio 310 and ABR 21

Original poster format: DIN A0, 841×1189mm
Printing: Offset Print

B121 Series
Less But Braun Series

Year: 2013/10
Client: systems, das programm