Neubau × Atomic
A new corporate font system for Atomic, world renown ski brand by Neubau. The design of Atomic Pro Edition is based on the construction axes of the iconic Atomic logo and thus the letter shapes embody the DNA of the brand. Roll-out in 2025.
Typeface: Atomic Pro Edition
Concept & Design: Stefan Gandl
in collaboration with Tim Armbruster
A new corporate font system for world renown Austrian ski brand Atomic by Neubau. The design of Atomic Pro Edition is based on the optimised construction axes of the iconic Atomic logo and thus the letter shapes embody the DNA of the brand. The project involved also tweaking of the existing iconic Atomic star logo while making it available with the corporate font on the basis of todays technical industry standards. A collaboration with Atomic’s Tim Armbruster. Roll-out in autumn 2026.